Social commerce, in Burmese.
Maybelline New York Myanmar
Beauty & Cosmetics
Industry
~2×
online sales
4,800
orders via Messenger
Strengthening the brand online.
Before COVID-19, in-store shopping accounted for around 85% of Maybelline's purchases. As lockdowns closed outlets, the beauty giant's Myanmar team needed to build resilience by strengthening its online presence.
The brand wanted instant answers to customer queries, clickable product showcases, personalised recommendations and 24/7 availability — plus natural-language support for Burmese, which most of the population speaks.
“A year after the chatbot launched, the brand received roughly 4,800 orders through Messenger alone.”
Automated support on Messenger.
Maybelline Myanmar adopted Revora, connecting its channels to reply to conversations from one dashboard and update orders in the same place.
A Revora chatbot handled 24/7 queries by automating repetitive questions in Burmese, while the data platform and detailed consumer reports powered personalised in-chat shopping, upselling and cross-selling.
Nearly double the online sales.
A year after the chatbot was deployed, the company received roughly 4,800 orders through Messenger alone, and web traffic climbed to around 5,000 — clear signs of strong customer engagement.
Backed by quantifiable performance metrics, Maybelline Myanmar gained detailed insight into its sales and customers and nearly doubled its online sales.
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